Search Engine Marketing
Search engine marketing (SEM) is one of the most efficient ways to grow your business in an extremely competitive environment. It's never been more critical to advertise online, and search engine marketing is the most effective approach to promote your items and build your brand, with millions of businesses competing for the same consumers.
Search engine marketing is technique of marketing a business through paid advertisements that appear on search engine results page (SERPs). Advertisers bid on keywords that visitor of search engines Google looking for specific items or services, providing the ability to be have brand ads appear alongside the results for those searches.
These ads, commonly known as pay-per-click ads, are available in a variety of formats. Some are text-based ads, whereas others, such as product listing ads (PLAs, also known as Shopping ads) are more visual, product-based adverts that allow users to see key information at a glance, such as pricing and reviews.